Overview Page Tool
Instapage is a software dedicated to helping you produce better landing pages. Page Tool
The first thing you need to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like the other great’s out there, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to specialist stock images
But these are just a couple of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines that will assist you space and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all of the devices.
If need be, you could even edit your page straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you’re designing a page especially for mobile use. All these are made to load incredibly quickly, but you are going to find this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be precise.
To make it easier, you can filter out the templates by particular types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Page Tool
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it to:
A Customized domain name
A demo page
A customized domain is really self-explanatory. Just enter in the domain name You’d like to print to. But beware, this one does need a modest technical know-how. Luckily, Instapage comprises a video to walk you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a full demo of your page before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from Another software out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not wish to modify the fashion of the webpage. As opposed to recreating your complete webpage, it is going to save your elements for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to examine different elements of your page, you can divide test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others will observe the variant. Info about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will find information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between the two test variations here.
You’ll also find a section that gathers information on the prospects each Page has collected.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
may have more information, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can eliminate the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Jointly quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your creation and strategy, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Page Tool