Intro Pardot Landing Page Builder
Instapage is a program dedicated to helping you produce better landing pages. Pardot Landing Page Builder
The first thing you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to professional stock images
But those are only a couple of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can fix the fonts, colors, and layouts to match your existing website or advertising materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines that will help you space and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed so across all devices.
If need be, you can also edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a list of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Rather, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic route to go if you are designing a page especially for mobile use. All these are designed to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, you can filter the templates by specific types Depending upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Pardot Landing Page Builder
Post Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can print it
A Customized domain name
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain name You would love to publish to. But remember, that one does need a little technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other applications on the market.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not wish to change the fashion of the webpage. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics feature that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — If you would like to test different components of your page, you can divide test using Instapage. Just copy your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will see the variant. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll find details about your page’s conversion rate depending on the goals you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls somewhat short Of its rivals in these regions:
The big one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate in the future.
All in all, Instapage is a great option for those who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your production and strategy, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Pardot Landing Page Builder