If I asked you to name an email Marketing instrument, what would you say? Promio
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the identical large players for the last decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Promio
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, company size, record size and also the type of content you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good match for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you will not be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of content to your email, such as videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Promio
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important facets of any email advertising software today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified rules, and will be automatically added or removed so.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — that we will get into in a moment — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Things here because I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on stage. Promio
If you’re not impressed by what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic foundation to work from if, for example most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can play the styling options to get it Matched up with your own branding.
Finally, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to meet their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Promio
The Price of MailerLite is among the tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful option for those starting out.
And what about the premium plans?
It turns out, at approximately half the Cost of the rivalry generally, MailerLite is undoubtedly among the least expensive options available on the industry. Plus, if you’re willing to pay yearly, you can also get an even better discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the very few marketing tools to interrupt The (very crowded) industry in recent decades, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Promio