Intro Sales Funnel Image
Instapage is a software dedicated to helping you create better landing pages. Sales Funnel Image
The first thing you Want to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
Access to professional stock images
But those are just a few of the highlights. Let us dig into what constitutes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colours, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the page. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will display Guidelines to help you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your page directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have much to pull out of here.
Rather, select Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you are designing a page specifically for mobile usage. All these are made to load incredibly quickly, but you’ll get this choice if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. Sales Funnel Image
Post Your Landing Page
When you’re ready to publish your page, you have a couple options.
You can print it to:
A custom domain name
A demo page
A customized domain is really self-explanatory. Just enter in the domain name You’d like to publish to. But remember, that one does need a modest technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it will publish.
Or, if you want a Complete presentation of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from Another applications on the market.
Included in these are:
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t wish to change the style of the webpage. As opposed to recreating your entire page, it is going to save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test unique components of your page, you can split test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others will see the variant. Information on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will discover details about your webpage’s conversion rate depending on the targets you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between both test versions here.
You will also find a section that collects information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these regions:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
Could have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for People Who need to place Jointly fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and strategy, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Sales Funnel Image