Introduction Sales Funnel Stages
Instapage is a software dedicated to helping you produce better landing pages. Sales Funnel Stages
The first thing you need to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other good’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A clean user interface
accessibility to specialist stock images
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will display Guidelines that will help you space and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you could even edit your page directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull out of here.
Rather, choose Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a webpage specifically for mobile use. These are designed to load incredibly quickly, but you are going to find this choice if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Sales Funnel Stages
Post Your Landing Page
When you’re ready to publish your page, you have a couple choices.
You can print it
A custom domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You would like to print to. But remember, that one does require a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete presentation of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other software on the market.
Instablocks — these are handy for times when you have to create multiple landing pages, but do not wish to change the style of the webpage. Rather than recreating your entire page, it will save your components for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test unique elements of your page, it is possible to divide test using Instapage. Just copy your primary copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will see the variant. Info on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find information about your webpage’s conversion rate depending on the goals you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between both test variations here.
You’ll also find a section that collects information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its competitors in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for People Who need to place Together quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and strategy, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Sales Funnel Stages