When I asked you to name an email Marketing tool, what would you say? Sendblaster
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the identical big players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Sendblaster
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, company size, record size and also the kind of content you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your classes or sections.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Sendblaster
Handling Your Subscribers
Having granular control over your readers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified principles, and will be automatically added or removed so.
Here is what establishing a rule looks like:
Notice how you can also blend Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we’ll get into in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or may easily add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the shape Stuff here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field information from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on point. Sendblaster
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great base to work from if, like most people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is just as easy to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched up with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your readers interacted with your emails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to meet their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, which means you can find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your website.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Sendblaster
The Price of MailerLite is one of those tools biggest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at approximately half the Price of this rivalry on average, MailerLite is by far among the cheapest options on the market. Plus, if you are willing to pay annually, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those very few email marketing tools to interrupt The (very crowded) industry in the last couple of years, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Sendblaster