Intro Single Page Website Builder
Instapage is a software dedicated to helping you create better landing pages. Single Page Website Builder
The first thing that you need to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like another great’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to specialist stock images
But these are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your components to, you can place them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines that will assist you space and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log into, you’ll find a list of all the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you are designing a page specifically for mobile use. These are designed to load incredibly quickly, but you’ll find this choice if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Depending upon the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Single Page Website Builder
Publish Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can print it
A custom domain name
A demonstration page
A custom domain name is pretty self-explanatory. Simply enter in the domain name You would love to print to. But beware, this one does require a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, if you want a Complete presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few added features that assist separate from Another software out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to change the fashion of the page. Rather than recreating your complete page, it will save your components for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test unique elements of your page, it is possible to split test using Instapage. Just copy your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will see the variation. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find details about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these regions:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
may have more analytics, such as top performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for those who need to put Together fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion target tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Single Page Website Builder