If I asked you to name an email Marketing tool, what would you say? Splio
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Splio
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, company size, list size and also the type of content you intend to send.
Then, You Have to verify your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Splio
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most important facets of any email advertising software now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically added or removed so.
Here’s what setting up a rule looks like:
Notice how you can even combine Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a moment — and they have no value besides what you actually call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or can easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the form Things here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on stage. Splio
If you’re not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great foundation to work from if, for example the majority of us, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all finally do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users .
Last but surely not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is just as easy to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you specific reporting for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see exactly how your readers interacted with your mails compared to another.
Reports for automations will also be Available under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than enough to fulfill their demands.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an action, such as moving a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less effective…. yet.
Another matter of efficiency here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the pages on your site.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Splio
The Price of MailerLite is undoubtedly among those tools biggest Selling things, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at around half the Price of the rivalry generally, MailerLite is by far among the cheapest options on the industry. Additionally, if you’re ready to pay yearly, you can also get a much better discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among those very few advertising tools to interrupt The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Splio