Introduction Squeeze Page Backgrounds
Instapage is a program dedicated to helping you produce better landing pages. Squeeze Page Backgrounds
The first thing that you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish webpages fast
A fresh user interface
accessibility to specialist stock images
But those are only a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can put them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will display Guidelines to assist you distance and align all components accordingly.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed so across all devices.
If need be, you can even edit your page directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have much to pull from here.
Rather, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you’re designing a page especially for mobile use. These are made to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Based on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Squeeze Page Backgrounds
Post Your Landing Page
When you are ready to print your webpage, you have a few options.
You can print it to:
A custom domain name
A demo page
A customized domain name is really self-explanatory. Just enter in the domain name You’d like to publish to. But remember, that one does require a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it’ll publish.
Or, If You Would like a Complete demo of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from Another applications on the market.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to change the style of the webpage. Rather than recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you want to test different elements of your page, you can split test using Instapage. Just copy your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will see the variant. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no leading Advertising software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll find information about your page’s conversion rate depending on the goals you set.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The big one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have more analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for People Who need to place Jointly fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your production and strategy, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Squeeze Page Backgrounds