Overview Squeeze Page Software
Instapage is a program dedicated to helping you create better landing pages. Squeeze Page Software
The first thing you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to professional stock pictures
But those are only a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to various places, Instapage will exhibit Guidelines that will help you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you can even edit your page straight from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you’re designing a webpage specifically for mobile use. All these are designed to load incredibly quickly, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter out the templates by particular types Depending on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Squeeze Page Software
Post Your Landing Page
When you are ready to print your page, you have a few options.
You can publish it
A custom domain name
A demo page
A customized domain is really self-explanatory. Just enter in the domain You would like to print to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it will publish.
Or, if you want a Complete presentation of your page before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other software out there.
Instablocks — these are handy for times when you have to create multiple landing pages, but do not wish to change the fashion of the webpage. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test unique components of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variation. Information on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will discover details about your page’s conversion rate based on the targets you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between both test versions here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these areas:
The large one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have more analytics, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for People Who need to place Jointly quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your creation and plan, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Squeeze Page Software