Introduction Successful Email Marketing Subject Lines
When I asked you to name an email Marketing instrument, what would you say? Successful Email Marketing Subject Lines
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing continues to be Dominated by the same big players for the previous decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Successful Email Marketing Subject Lines
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, company size, record size and even the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and play with the features, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of content to your email, including videos, product columns, and social links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to select your groups or segments.
The tab also allows you To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Successful Email Marketing Subject Lines
Managing Your Subscribers
Having granular control over your readers is arguably among The most important aspects of any email marketing software today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we’ll get to in a minute — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, business, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or can easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Things here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on point. Successful Email Marketing Subject Lines
If you’re not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, like most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything in the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can play the styling options to get it Matched with your branding.
Last, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see precisely how your readers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their demands.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an act, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Successful Email Marketing Subject Lines
The Price of MailerLite is no doubt one of the tools largest Selling points, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium programs?
It ends up, at around half the Cost of the competition generally, MailerLite is undoubtedly one of the least expensive options available on the market. Plus, if you’re ready to pay yearly, you can also get a much better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools The (very crowded) industry in the last couple of years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Successful Email Marketing Subject Lines