Introduction Top Email Marketing Experts
If I asked you to name an email Marketing tool, what would you say? Top Email Marketing Experts
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same big players for the last ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Top Email Marketing Experts
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Industry, address, company size, record size and also the type of content you plan to send.
Then, You Have to confirm your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Top Email Marketing Experts
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get to in a moment — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or may simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much to the shape Things here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on stage. Top Email Marketing Experts
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, for example most of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the form style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for this effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails compared to another.
Reports for automations are Available under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to meet their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an act, like transferring a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Top Email Marketing Experts
The cost of MailerLite is no doubt among those tools largest Selling things, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an amazing option for those starting out.
And what about the premium plans?
It turns out, at approximately half of the Cost of this competition generally, MailerLite is by far among the cheapest options on the industry. Plus, if you are willing to pay yearly, you are also able to get an even better discount.
In fact, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is among the very few marketing tools to interrupt The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Top Email Marketing Experts