Introduction Top Email Marketing Programs
If I asked you to name an email Marketing tool, what would you say? Top Email Marketing Programs
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the same big players for the previous decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Top Email Marketing Programs
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, list size and even the type of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply ask which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a good match for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the same step-by-step process of a standard campaign.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your groups or segments.
The tab also allows one To build segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Top Email Marketing Programs
Managing Your Clients
Having granular control over your readers is arguably among The most important aspects of any email advertising software now.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice how you can even combine Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — which we will get into in a minute — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively based on a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or may simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on point. Top Email Marketing Programs
If you’re not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted with your emails compared to another.
Reports for automations will also be Available under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to meet their needs.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an act, such as transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your site.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Top Email Marketing Programs
The Price of MailerLite is one of the tools largest Selling points, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top programs?
It turns out, at around half the Price of the rivalry generally, MailerLite is undoubtedly one of the cheapest options available on the market. Additionally, if you’re ready to pay yearly, you are also able to get a much better discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Top Email Marketing Programs