Intro Top Producer Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Top Producer Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same big players for the last ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Top Producer Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, company size, record size and also the kind of content you intend to send.
Then, you need to confirm your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of articles to your email, such as videos, merchandise columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows you To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Top Producer Email Marketing
Handling Your Subscribers
Having granular control over your readers is arguably among The most essential facets of any email advertising software now.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can even blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the shape Stuff here since I have an entire section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Top Producer Email Marketing
If you’re not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great foundation to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, subjects, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users .
Last but certainly not least, you Can check the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see how your readers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their demands.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means you can get an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Top Producer Email Marketing
The cost of MailerLite is no doubt one of the tools largest Selling things, and let us face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at around half the Price of the rivalry generally, MailerLite is by far one of the least expensive options on the industry. Plus, if you’re ready to pay yearly, you can also get an even better discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the email marketing tools The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Top Producer Email Marketing