Intro Unb Logo
Instapage is a program dedicated to helping you create better landing pages. Unb Logo
The first thing you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive pages
Publish pages quickly
A fresh user interface
accessibility to professional stock pictures
But these are just a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed so across all devices.
If need be, you could also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a list of All of the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Rather, select Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a webpage specifically for mobile use. All these are designed to load incredibly fast, but you’ll get this option if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Unb Logo
Post Your Landing Page
When you are ready to publish your page, you have a few options.
You can publish it
A Customized domain
A demo page
A custom domain is really self-explanatory. Just enter in the domain name You’d like to print to. But remember, that one does require a little technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it will publish.
Or, If You Would like a full presentation of your page before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from The other applications out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not wish to change the style of the webpage. Rather than recreating your complete webpage, it will save your elements for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to test different elements of your page, it is possible to split test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variant. Info on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll discover details about your page’s conversion rate depending on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between the two test versions here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its rivals in these regions:
The big one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with costlier plans
Could have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Great customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit in the Optimizer plan.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for those who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and plan, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Unb Logo