Instapage is a software dedicated to helping you produce better landing pages. Unbouncepages
The first thing you need to know is that it is 100% Devoted to landing Pages and landing pages only.
Like another good’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to professional stock images
But these are just a couple of the highlights. Let us dig into what constitutes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your components to, you can put them anywhere on the page you like.
As you drag your elements to different places, Instapage will exhibit Guidelines to help you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all devices.
If need be, you can also edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a list of all the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull out of here.
Instead, choose Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you are designing a webpage especially for mobile usage. All these are designed to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by specific types Based on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Unbouncepages
Post Your Landing Page
When you are ready to publish your webpage, you have a couple options.
You can publish it to:
A custom domain name
A demonstration page
A custom domain is pretty self-explanatory. Just enter in the domain name You’d like to print to. But beware, this one does need a modest technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it will publish.
Or, if you want a full presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other software out there.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but don’t wish to change the fashion of the page. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to examine unique elements of your page, you can divide test utilizing Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will observe the variation. Info about how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It Permits You to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will discover details about your page’s conversion rate based on the goals you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between both test variations here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its competitors in these areas:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
may have more analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for those who need to place Together quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Unbouncepages