Background Valentines Day Email Marketing Subject Lines
When I asked you to name an email Marketing instrument, what could you say? Valentines Day Email Marketing Subject Lines
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the last ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Valentines Day Email Marketing Subject Lines
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Industry, address, company size, list size and also the kind of material you plan to send.
Then, You Have to verify your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic match for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you will not have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the exact same step-by-step process of a standard effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, including videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your groups or segments.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Valentines Day Email Marketing Subject Lines
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most important aspects of any email advertising software today.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also blend Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or can easily add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the shape Things here since I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important to know this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Management and personalization features on stage. Valentines Day Email Marketing Subject Lines
If you’re not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a great foundation to work from if, like most of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their demands.
What’s email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email advertising program.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, so you can find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with the pages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Valentines Day Email Marketing Subject Lines
The cost of MailerLite is no doubt among the tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an amazing alternative for those starting out.
And what about the premium programs?
It ends up, at around half of the Price of this rivalry generally, MailerLite is by far among the cheapest options on the market. Additionally, if you’re ready to pay yearly, you can also get an even greater discount.
In Reality, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the few advertising tools The (very crowded) industry in the last couple of decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Valentines Day Email Marketing Subject Lines