Overview What Is A Facebook Landing Page
Instapage is a software dedicated to helping you create better landing pages. What Is A Facebook Landing Page
The first thing you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like another good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
accessibility to professional stock images
But those are only a couple of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the webpage. With this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can put them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines that will assist you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull out of here.
Instead, choose Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you’re designing a page especially for mobile use. These are designed to load incredibly fast, but you are going to find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter the templates by specific types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. What Is A Facebook Landing Page
Post Your Landing Page
When you are ready to print your webpage, you have a couple options.
You can publish it
A Customized domain
A demo page
A custom domain is pretty self-explanatory. Just enter in the domain name You would like to print to. But remember, that one does require a little technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your webpage until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other applications out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to change the fashion of the webpage. Rather than recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you want to test different elements of your page, it is possible to split test using Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will see the variation. Info on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no leading Advertising software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll discover details about your page’s conversion rate based on the goals you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the traffic split between the two test variations here.
You will also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
Could have more analytics, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your creation and plan, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. What Is A Facebook Landing Page