Background What Is A Landing Page Builder
Instapage is a software dedicated to helping you produce better landing pages. What Is A Landing Page Builder
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like another good’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
accessibility to specialist stock pictures
But those are only a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and layouts to match your existing site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines to assist you space and align all components so.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a webpage especially for mobile use. All these are made to load incredibly quickly, but you’ll find this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by particular types Depending on the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. What Is A Landing Page Builder
Post Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can publish it
A custom domain
A demonstration page
A custom domain is pretty self-explanatory. Just enter in the domain name You would like to print to. But beware, this one does need a little technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, if you want a full demo of your webpage before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other applications out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but don’t wish to change the fashion of the page. Rather than recreating your complete page, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you would like to test different components of your page, it is possible to split test using Instapage. Just duplicate your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will see the variation. Information about how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will find information about your webpage’s conversion rate depending on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these regions:
The big one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
may have additional analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a great option for those who need to put Together quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. What Is A Landing Page Builder