Background What Is A Landing Page Used For
Instapage is a software dedicated to helping you create better landing pages. What Is A Landing Page Used For
The first thing you need to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like another good’s on the market, this program offers the Subsequent:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to specialist stock images
But these are only a couple of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
Once you’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your existing website or advertising materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to various places, Instapage will display Guidelines to assist you space and align all components so.
And, because using a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all devices.
If need be, you could even edit your webpage straight from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, choose Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you are designing a webpage especially for mobile usage. All these are designed to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, you can filter out the templates by particular types Based upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. What Is A Landing Page Used For
Post Your Landing Page
When you are ready to publish your page, you have a few choices.
You can print it to:
A custom domain
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain You’d love to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it will publish.
Or, if you want a full presentation of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from Another software out there.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to change the style of the webpage. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test unique components of your page, it is possible to split test using Instapage. Just copy your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others are going to observe the variant. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find details about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional analytics, such as high performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a Fantastic option for those who need to put Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion target monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. What Is A Landing Page Used For