Introduction What Makes A Good Landing Page
Instapage is a software dedicated to helping you create better landing pages. What Makes A Good Landing Page
The first thing you Want to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like another great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive pages
Publish webpages fast
A fresh user interface
Access to specialist stock pictures
But these are only a couple of the highlights. Let us dig into what constitutes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the page. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines that will help you distance and align all elements so.
And, because using a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you could also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log in, you’ll find a list of all the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull from here.
Rather, choose Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a webpage specifically for mobile use. All these are designed to load incredibly quickly, but you’ll get this choice if you are signed up for the Enterprise plan.
For our purposes, we are going using a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter the templates by particular types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and thank you page. What Makes A Good Landing Page
Publish Your Landing Page
When you are ready to print your page, you have a few choices.
You can print it
A custom domain name
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You would like to print to. But beware, this one does require a modest technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from Another software out there.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t wish to change the style of the webpage. As opposed to recreating your complete webpage, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to examine unique components of your page, you can divide test using Instapage. Just copy your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control version and others will see the variation. Information on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Of course, no leading Advertising software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll discover information about your page’s conversion rate based on the goals you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these regions:
The big one: price. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
may have more information, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for those who need to put Together quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your production and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. What Makes A Good Landing Page